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Danone Yogurts' with Augmented Reality
The manufacturing companies need to engage customers. There is no immediate way to convert interest to sales. But 2/3 of your customers' decisions are based on the quality of their experience!
This Augmented Reality application was created by AR TEAM. The whole marketing project has a goal to engage the young customers in Belarus and Russia and give them a unique experience to learn English words.
Danone executives want to increase sales of kids' yogurt in Russia with the help of Augmented Reality. Here you can see the video recorded from the smartphone working with the targets - the magnets with English letters and words.
These magnets can be found in every pack of kids' yogurt by Danone.